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2. Change Management: Vision and Strategy

The new project or change process needs a clear direction and a shared vision. It is essential to create a sense of belonging and an identity within the project. At this point, it can be very helpful to systematically draw up clear goals.
The vision includes a goal and a behavioural component. Based on this vision, a strategy for implementation needs to be developed.

Dynamic of change processesEarly involvement of the people affected in the process increases its chances of success and also contributes to reducing fears and resistance. Often, the precise development of the task in a joint workshop lends itself, and here a common visualisation can be sought. A shared picture or image connects people, can be easily remembered and generates identity.

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